enough for this get out in front get out early get out in front stay in front and we all do yet we identity all day so I this is the time i think if any of our attendees have questions they can they can present them post them let us know we have got two amazingly talented and knowledgeable folks here that can answer your questions and and of course if you have
questions specifically for sure fire you can call the House Valuers oberon number here on your screen or email Lauren am at surefire social calm and they are capable and interested in answering any conceivable questions you have I’m going to be calling them because I have I have some questions about the changes in pay-per-click marketing we’ve we’ve been spending a lot of time on getting some of our pieces in place for myopia control but we haven’t really I personally haven’t
looked into you know had words and other other forms recently and I know there’s been a lot of changes in that so I I’m interested in talking to a sure fire and had them kind of educating me on those options in my area great yeah the PPC side of things is pretty exciting from the standpoint of one google is just expanding its AdWords functionality one of the biggest updates of late is something called expanded text ads so that just means you’ve got more real estate
in Google’s search ad unit pitch and and that’s been a significant change and then just generally speaking across the ability to track into report and and so going back to the simple question of where do I put my advertising dollar the answer for us is always with Google it’s with google for a couple high-level reasons one its the visibility that you get for that ad dollar spent you’re not going to find better visibility and reporting you know
